May 31st is World No Tobacco Day recognized by the World Health Organization. This campaign is aimed to identify and debunk marketing tactics commonly used in tobacco related industry. The theme for 2020 is #TobaccoExposed, providing useful information to younger populations to defend themselves against using these harmful products. 

The WHO is urging influencers- social media, pop culture, in the home, or in the classroom – to come together and expose the dangerous effects of tobacco use and deceitful marketing tactics in order to become a tobacco-free generation.